Working for Fusion box, Denver Internet marketing, web design and web improvement Company, we’ve all heard the industry “lingo” fearful around every day. Whether at conferences, in magazines, or even at happy hour, everyone is meeting point their efforts on catering to the enormous “user.” Google is no different; they’ve modified their search engine indexing programs and their algorithms, or “spiders,” to estimate a page on an excess of usability standards to ensure that when a user searches for a topic, the returned search results displayed by Google are the most accurate, targeted, and applicable. Yet more often than not, these discussions about the future of online marketing and the user’s place within it only seem to disorder the water; everyone has to some extent different idea of what the user really needs or wants, and each guarantee by their belief. God knows these lofty terms and the semantic uncertainty that go along with them keep most of us conscious at night, rolling around muttering “users…users…users” in an anxiety induced nightmare.
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